Cinemas play an important role in the advertising sector. Advertisers are keenly aware that cinemas offer a dynamic means to showcase their products and services. The place offers a distraction-free environment because the focus is primarily on the large screen.
In addition, movie fans behavior profiles were considered by industry experts to provide effective means for advertising in the cinema. Based on research, the following information shows how people see in commercial cinemas:
· Filmmakers are not afraid of advertising in movies.
A recent study shows that advertising in film is widely accepted. Two-thirds of the filmmakers agreed when asked “moviegoers do not care about advertising in theaters.” For adolescents aged 12 to 17 and young adults aged 18 to 24, the agreement with the statement was still much higher by 71%. For adults younger than 25 to 54, the concordance index was 62% and those over 54 and older had 59%.
Despite what is reported by the big press, the study shows that viewers do not mind watching advertisements in theaters.
· Increased advertising in film is generally accepted.
As advertisers have the opportunity to present their products and services in cinemas, an increase in advertising time was recorded during the filming of the film. To see if this had a negative or positive effect on the audience, determining the frequency of participation in the film would reveal the impact.
According to statistics, 80% of viewers in the US Say that movie advertising is not an obstacle to their favorite pastime activity. Respondents also say that their frequency of activity watching the movie is about 2-3 times a month. 77% of those who watch movies once a month say that movie advertising is acceptable and unacceptable. 54% of those who watch movies 4 to 5 times a year say that advertising in cinemas is acceptable. Only about 12% rarely see movies say that movie advertising is not acceptable. This shows that movie ads are not an obstacle to their hobby activity and most of them say that it is generally accepted.
· Half of movie watchers seem more interesting than commercial television commercials.
The study that led to this conclusion is quite interesting considering that most of the ads that are shown in theaters also made of television commercials. Unlike television ads where viewers tend to be passive when viewing an ad, the ads in the movie have a lot of impact when viewed by viewers. The reason is that most of the ads in the movie are shown before the movie. This is a relatively new practice for cinemas in the United States. However, for some countries outside the United States, which lasted for decades