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Integrating Your Business Cloud Systems: The Benefits For any business to grow, it must understand its customers’ needs and tailor services or products to those needs. If you have an ecommerce business, it’s quite likely that you use various software applications to manage different aspects of the business. To give an example, you might use Shopify as the shopping cart solution, Salesforce CRM to handle prospects and leads, and QuickBooks for accounting. Perhaps you also use NetSuite for its powerful back-office capabilities. However, if these systems are not connected, it can be difficult to keep track of such things as orders, stock, shipping, etc. The ideal solution is to have them all connected to avoid having duplicate data, which leads to inefficiencies and all kinds of errors. With the use of an iPaaS integration platform, it’s possible to connect all your cloud-based apps and improve on efficiency. Below are 3 reasons why you’d want to integrate your business’ software systems: Customer satisfaction
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When you integrate your apps, you’re able to centralize your accounting, order management, sales and other processes, and thereby provide your employees with a single place where they can view customer information. When the same customer information is accessible to all your employees departments, responding to customer inquiries is much easier. Your sales team is able to spot up-selling and cross-selling opportunities, and they can also keep track of service inquiries, orders, and invoices.Your staff is able to provide a more consistent service experience, thanks to real-time visibility of customer data.
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Streamline your business processes Using disparate systems without connecting them to each other means your business must deal with a huge administrative workload, which can be costly. So many hours will be spent copying customer data from one platform to another, matching orders with payments, checking inventory for items that have been ordered, etc. When these processes are executed manually, errors are bound to creep in, causing inefficiencies and bad customer service,. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors. With integrated systems, the data is more accurate and all processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Many time-consuming tasks are taken care of by the integrated systems, and this frees up employees to focus on more the important duties. Quicker growth Having integrated systems means all your data and processes are unified, which makes it easy to add more sales channels and expand to multiple locations. And since your business is able to offer great customer service, it’s possible to scale operations without compromising on customer experience.