Operating movies are a type of film that is primarily based on exploiting marketing or benefits to topics that are taboo, banned or sensationalist and will attract a lot of popular attention and word-of-mouth without traditional marketing.
The films on the farm have been around since the early days of Hollywood. For example, two movies that can be viewed on my website are exploitation films of the 1930s.
“Reefer Madness (1938) This is considered the archetypal sensationalist anti-drug film, but it is actually an operative movie to capitalize on the hot taboo subject of marijuana use.Like many films currently operating,” Reefer Madness “Was trying to make quick money off a forbidden subject bordering the Film Production Code of 1930. The Code bans representation of immoral acts such as drug use (illicit drug trafficking should not be interpreted in a way that encourages Curiosity about the use or circulation of these drugs or scenes should be approved showing the use of illegal drugs, or their effects, detail).
“The film was filmed all over the country for many years – often re-edited and re-titled (” Tell Your Children “” drug addict “” doped youth “” Love Madness “” The Burning Question “). Found in the 1970s by the NORML (National Organization for the Reform of Marijuana Laws) and was once again considered as an example of the demonization of cannabis by the government.NORML may have been confused about sponsoring one’s movie Of film distributors, Dwain Esper, testified before the Arizona Supreme Court that “Reefer Madness” was not a difficult operating film, but was sponsored by the US government – a convincing lie, but nevertheless a lie “.
And “Sex Madness (1938) This is another typical sexual exploitation film from the 1930s – complete with wild parties, sex outside marriage, lesbianism, etc. exposure of the choir member also” wash bed ” Expose to syphilis. Exploitation filmmakers hoped to take advantage of the taboo subjects of venereal diseases, premarital sex, lesbianism, etc. bordering the 1930 Film Production Code, which prohibits a movie contain such content films as this He would return to the United States every year – especially to be shot down, disguised theaters rows this film was re-edited and re-edited several times (“human remains” “do not do T” “trial marriage” Audition for the cinema, to enjoy a taboo subject that may have recently received a press or to appease local censors who disapprove of movie content.