It is too easy for the abandonment to have a marketing strategy and a plan of distribution of the film during production with an independent film budget. Producers focus on achieving a careful dash, hiring a cast and staff while watching every dollar they spend. Economic Studio films are taken by Goliath companies to develop a marketing strategy and film distribution plan for their latest superproduction.
Indigenous filmmakers have to be creative with their marketing strategy and film distribution plan, so their creative work does not disappear after its end. I learned a lot of good things by following what other filmmakers do to market a movie to make money movie distribution.
A film with a created sexual theme created works of art and an attractive marketing package that included name-branded condoms printed on them. I have read that they distinguish themselves at film festivals with this creative approach. There are also rare Indian films that are so entertaining that they provide significant film distribution without a solid marketing strategy for their promotion.
But why take the risk that your movie is going to be one of the rarest? Think of a marketing strategy and a movie distribution plan as soon as possible, which is what the independent producers succeded in. I do not read the trades of the entertainment industry like The Hollywood Reporter or Variety because they do not have information based on the stage of independent cinema to real life.
I turned to blogs increasingly in charge of producers and film directors who share the marketing strategies and distribution plans of films that have worked for them independent. I really like playing Indie Slate magazine and MovieMaker Magazine as they spend time focusing on independent film activities not just in the creative part of the process.
Creating an online buzz for an independent movie is one of the most effective ways to put a movie without having to spend money that does not. It only takes personal time to run a blog movies, a Twitter account, a Facebook page, Google + 1 and other popular social networking sites. The funds for the multitude of independent films actually showed that people respond to online marketing. The effort to keep a fresh movie blog and keep in touch with people is paying off in the end. Interest in an online movie is the way to go.
Having an idea of what the movie’s distribution plan will be will depend on what you want as a producer. Are you allowed to distribute or find a distribution agreement with a company?
The self-distribution of the film makes a financial sense for independent low budget films. Self-distribution allows designers to keep track of the rights to their movie. Less money will be made from direct sales to generate a real profit from a film because there are no distribution costs and percentage of a distributor. Many filmmakers have made money for their film investors and themselves from their work through self-distribution combined with an aggressive online marketing campaign that they themselves make.